Our journey so far
Since the beginning, Algoriddim’s mission has been to make DJing accessible to everyone, anywhere, at any time. When we launched the first version of djay back in 2006, it was completely free as we wanted to remove any barriers whatsoever for casual music listeners to embrace the art of DJing. This had a profound impact on DJing for years to come.
Overall djay Pro is a great piece of software that manages to pack in a lot of very slick features while keeping the price very low. This software is very easy to use and could be the perfect way for users to take their first steps into the world of DJing, especially given the huge music library on offer from Spotify. Overall djay Pro is a great piece of software that manages to pack in a lot of very slick features while keeping the price very low. This software is very easy to use and could be the perfect way for users to take their first steps into the world of DJing, especially given the huge music library on offer from Spotify.
As our user base grew and as users grew with our app, they started to need more advanced features. We listened to our users’ feedback and took djay to retail in 2007 as a $50 purchase available through our online store and as a CD/boxed software in physical stores (djay was originally printed on CDs and sent across the globe.. we’ve come a long way!). A considerable number of users of the free version updated right when we announced the $50 upgrade. We were blown away by the loyal support of these early adopters.
Those users helped bootstrap Algoriddim and it has allowed us to continuously improve and expand our app. We have stayed independent ever since, thanks to the millions of djay users around the world who have contributed to the global phenomenon that djay is today.
Why have we made djay free with an optional subscription?
With smartphones and tablets being so ubiquitous now, we want to once again open up DJing to even more people than ever before. We decided to make djay a free download again. Moreover, in the same way that djay made mixing music accessible to the masses, we wanted to do the same for creating music.. music production relies on access to an extensive library of content.
For a high quality and seamless experience, we have licensed content from world-class artists and labels. Moving to in-app subscription gives us an easy way to add more packs, more sounds, and more videos in a way that ensures everyone has access to the same downloads without further cost barrier. Jens petter hauge fm21. Djay users pay monthly to access every official download as they’re added.
How Much Does Djay Pro Cost
No more paid upgrades
Djay for iOS is available as a free download on the App Store. Users can upgrade to djay Pro AI, including access to Neural Mix and an extensive library of sounds, loops, and visuals, as a subscription $5 / €5 / £4.49 per month. A free trial of the full Pro subscription is available.
In the past, we would release one major update every two-to-three years as a paid upgrade or new app. Since the App Store (the main distribution channel to purchase our apps) didn’t provide a way to distinguish between new and existing djay users, there was no way we could reward existing users for their loyalty any more.
While we published constant smaller updates throughout the year, this long release cycle meant we would also have to hold back major features for the next major release, which sometimes resulted in a long wait to include them. With the new subscription model, our team can now focus on making the existing version the best product with every innovation going directly into the product as soon as it’s ready.
Over the years, we have built eight different versions of djay and vjay on the iOS App Store alone, and we couldn’t even offer cross-grade between the apps: djay users had to buy the apps on both iPhone and iPad individually and pay for add-ons such as effects separately. With this new release of djay, we wanted to simplify the process and unify the brand. With the free download, users that choose to subscribe only pay as long as they need to use the app and can be sure that all app features will be the same across all of their iOS devices.
Djay Pro Algoriddim
Subscription provides ongoing value
The change to subscriptions allows us to offer a free trial before djay users choose to spend money. In the past, the iOS apps were full price without the option to try them out first. And unlike the traditional model on desktop where you offer demo versions with stripped down functionality (thanks to the old shareware mindset of the 1990s), the free trial implemented as part of the subscription model on the App Store allows you to use the full experience for a full week. It’s the ultimate try before you buy experience!